Case Study


Animated promo celebrating 200 years of Jarrolds

We were approached by the team at Jarrolds to produce an animated promo to launch their new brand identity that went alongside their 200 year celebration. The aim was to develop something bold and cutting edge that would really stand out and capture people’s attention.

This was a fantastic opportunity to dive deep into the brand and have lots of creative freedom with the concept where we were exploring the transition from heritage to modern day.

Visually Jarrolds were requiring from the video a high fashion, grunge, cut out feeling to it so we worked with a combination of photographic elements, frame by frame sketches and stop motion features to make the piece feel alive and authentic
“Indigo Illusions are a talented animation agency. We needed an imaginative way to demonstrate the move forwards for our 250 year old brand. I think they answered the brief brilliantly!” - Helga Clarke, Head of Marketing, Jarrolds

Behind The Scenes...

The project was created within Adobe Illustrator and Adobe After Effects. The 2D sketch animations were created in Procreate

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