Case Study


Animated explainer video for website home page

"It has been an absolute pleasure working with the Indigo Illusions team. Their creativity has opened up a whole new world of content for us, helping to tell the story of our brand to our consumers in a more engaging way..."


Frylight is the original one calorie cooking spray and is the UK’s number one oil brand. They have a variety of 8 different flavoured cooking sprays and are used in 1 in 4 UK homes. Frylight allows consumers to enjoy everyday favourites with up to 95% less fat and calories.


Frylight were looking to have a refresh of their image and video content across their website and social media platforms. They were particularly after a series of videos that explained their different USPs, tips and aims for sustainability that they could deploy across their website so people could get to know the brand better. They also needed a main animation that would lead as a down-to-earth, friendly introduction to the brand to give people insight into the company. 


We created 6 separate videos for Frylight, each covering a different topic that would sit in different parts of their website, including a How to use video, tips and tricks, and exploring why Frylight is a healthier option and their goals for sustainability. We produced a unique illustrative style that was new to the Frylight branding that we used across all 6 videos to keep them consistent as a series. The team were incredibly happy with the results and the videos have held longevity in sharing their brand story across different platforms.